What is our idea?
Our idea is to create a sports ident for BT Sport which features a variety of different sports such as football, cricket, rugby etc. The scene is set in a field and starts off with a cricket ball being hit up into the air and a tracking shot of it moving, then a new shot will be filmed of someone catching a frisbee instead of the cricket ball being there. Then when the frisbee is thrown, a new shot is of a rugby ball being caught and kicked into the air and the final shot will be of a goalkeeper saving a football from going into the net. Once the ball is caught, it will be rolled out onto the pitch featuring our BT Sport logo we created on the ball. When would it be likely to be aired? This ident could be aired during any time of the day. The reason being for this is because the sports channel has fixtures time tabled for sports all through out the day therefore it will always be viewed. In addition to this, as the channel is for sports only, the target audience for the ident will already be watching the channel. How could our idea develop in the future? Due to BT Sport idents being very similar using small clips from sports games and events, we could create a small narrative about sports which may be eye-catching to viewers. How could we keep the same theme throughout future idents? When planning and creating idents in the future, we could use the same theme by sticking to promoting sporting fixtures, events and victorious moments which have happened in sports history by showing clips of them. How has BT Sport previously kept a similar theme between its idents? Previously shown idents that are aired on BT Sport are all very similar as clips from a variety of sports games are showed and special moments within for example a quality goal. Why are we repackaging BT Sports idents? We are repackaging BT Sports logo as there is no actual relation to the channels corporate identity and ethos. By looking at the logo for BT Sport, you would not associate it with sports as nothing is featured within it that is sports related. It is very plain and simple and does simply not show what the channel airs or promotes. Idea
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March 2017
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