Our idea is that we are going to film a sports ident featuing 4 different kinds of sports. These are cricket, frisbee, rugby and football. There will be an amalgamation of clips of the 4 sports starting off with a cricket player hitting the ball, then a transition shot of someone catching a frisbee, which then will move into a rugby player placing the ball on top of a cone and a goalkeeper kicking a football. Then the ‘BT Sport’ logo we created will appear on the football whilst it is rolling and comes to a hault.
Theme
The theme of our ident is related to sports, this links to the channels corporate identity and ethos. By previewing sports in the ident, it will convey to viewers what the channel is about and hopefully draw their attention in to the channel. In some ways this is similar to previous BT Sport idents as clips of sports are usually included however this is shown in a more creative way by using a variety of different shots and transitions.
Style
The ident is performance based as it is centred around sportsmen playing different sports (cricket, frisbee, rugby and football) on a field. There is no narrative to this ident as there is not a story line for it to fit with as sports fixtures etc are not based on stories.
Characters
This ident will consist of 4 different characters. There will be a variety of different mise-en-scene to set the scene within this. One person will be dressed in a cricket uniform, one in a goalkeeper kit and one in a rugby kit. This is to show which sport they represent when they are performing on camera.
Setting
We will be filming our ident at Bromley Rugby Club to set the scene. We therefore can use the rugby posts and the rest of the pitch for the different sports to take place.
Lighting
The filming will be taking place in the morning therefore it will be broad daylight making it easier for the camera to focus on those featured. Another reason as to why we are filming in the day is because if sports fixtures take place at night, there are usually flood lights however we do not have access to these. Also without the correct equipment and backing lighting, some footage can come across as harsh when being filmed in the dark with artificial lighting.
Typography
Towards the end of the ident when the words ‘BT Sport’ are featured, we are going to use the font ‘dark larch’. This is because it similar to other fonts featured within sports channels. It also can be seen as a more masculine font as it is sans serif meaning it does not have any decorative flourishes at the end of strokes.
Theme
The theme of our ident is related to sports, this links to the channels corporate identity and ethos. By previewing sports in the ident, it will convey to viewers what the channel is about and hopefully draw their attention in to the channel. In some ways this is similar to previous BT Sport idents as clips of sports are usually included however this is shown in a more creative way by using a variety of different shots and transitions.
Style
The ident is performance based as it is centred around sportsmen playing different sports (cricket, frisbee, rugby and football) on a field. There is no narrative to this ident as there is not a story line for it to fit with as sports fixtures etc are not based on stories.
Characters
This ident will consist of 4 different characters. There will be a variety of different mise-en-scene to set the scene within this. One person will be dressed in a cricket uniform, one in a goalkeeper kit and one in a rugby kit. This is to show which sport they represent when they are performing on camera.
Setting
We will be filming our ident at Bromley Rugby Club to set the scene. We therefore can use the rugby posts and the rest of the pitch for the different sports to take place.
Lighting
The filming will be taking place in the morning therefore it will be broad daylight making it easier for the camera to focus on those featured. Another reason as to why we are filming in the day is because if sports fixtures take place at night, there are usually flood lights however we do not have access to these. Also without the correct equipment and backing lighting, some footage can come across as harsh when being filmed in the dark with artificial lighting.
Typography
Towards the end of the ident when the words ‘BT Sport’ are featured, we are going to use the font ‘dark larch’. This is because it similar to other fonts featured within sports channels. It also can be seen as a more masculine font as it is sans serif meaning it does not have any decorative flourishes at the end of strokes.