Length
The length of this ident is 21 seconds long which is a good length of time as it is enough to include information about the channel for example what is being aired but not too long that the viewers then become bored and switch off. This tends to happen if they are longer than around 30 seconds, especially when they are previewed inbetween channels.
Simplicity / complexity of the ident
This ident uses a large amount of visuals which makes it very in depth and creative. There is not typography used apart from the logo in the top left hand corner which takes up a very small proportion of the screen.
Describing what happens and it’s design
The narrative behind the ident is a magical world where everything is bright and colourful which is to attract the audience. A girl starts off holding a flower which opens up and a heart with wings flies out. The girl changes colour and butterflies emerge from within her, she touches something and the magic from inside her turns everything into eye-catching colours.
How is the target audience shown
The target audience is shown within the use of universal colours that can be associated with everyone. The target audience for the channel are for those who like reality shows and various music types which can be any ages but tends to be young adults. The girl in the ident is also young therefore this may symbolise what ages the channel is aimed at.
How does the ident reflect the channels corporate identity
The channel is creative with the shows that are aired for example Catfish and Keeping Up With The Kardashians. The ident shows that the channel is imaginative and creative through the ident because of the way the visuals are used, the different colours used and also the special effects for example the cartoons. It also symbolises that MTV have a ‘magic touch’ meaning they cheer up the viewers and the channel is enjoyable. This can be seen as the ident starts off with a series of dark colours but when the girl touches something, the magical world illuminates.
What is the purpose of the ident
The purpose of the ident is to show a preview of the stuff aired on MTV. It is usually shown between programmes so not only does it give viewers some ideas of what the channel is about but it also gives the target audience some recognition by featuring the logo of the channel as they may not have watched it before.
The length of this ident is 21 seconds long which is a good length of time as it is enough to include information about the channel for example what is being aired but not too long that the viewers then become bored and switch off. This tends to happen if they are longer than around 30 seconds, especially when they are previewed inbetween channels.
Simplicity / complexity of the ident
This ident uses a large amount of visuals which makes it very in depth and creative. There is not typography used apart from the logo in the top left hand corner which takes up a very small proportion of the screen.
Describing what happens and it’s design
The narrative behind the ident is a magical world where everything is bright and colourful which is to attract the audience. A girl starts off holding a flower which opens up and a heart with wings flies out. The girl changes colour and butterflies emerge from within her, she touches something and the magic from inside her turns everything into eye-catching colours.
How is the target audience shown
The target audience is shown within the use of universal colours that can be associated with everyone. The target audience for the channel are for those who like reality shows and various music types which can be any ages but tends to be young adults. The girl in the ident is also young therefore this may symbolise what ages the channel is aimed at.
How does the ident reflect the channels corporate identity
The channel is creative with the shows that are aired for example Catfish and Keeping Up With The Kardashians. The ident shows that the channel is imaginative and creative through the ident because of the way the visuals are used, the different colours used and also the special effects for example the cartoons. It also symbolises that MTV have a ‘magic touch’ meaning they cheer up the viewers and the channel is enjoyable. This can be seen as the ident starts off with a series of dark colours but when the girl touches something, the magical world illuminates.
What is the purpose of the ident
The purpose of the ident is to show a preview of the stuff aired on MTV. It is usually shown between programmes so not only does it give viewers some ideas of what the channel is about but it also gives the target audience some recognition by featuring the logo of the channel as they may not have watched it before.
Length
The length of this ident is 36 seconds long which is long for an ident however if an ident tells a good narrative which then engages the audience and includes all relevant information then it doesn’t matter if it is a few seconds longer than the average ident.
Simplicity / complexity of the ident
The ident is quite simple in all aspects for example the use of colours, the imagery and the shots. It is filmed from a birds - eye view which is quite effective.
Describing what happens in the ident
The ident starts off with a close up shot of a wheel and then the shot moves out becoming a wide shot of someone with a red cape riding a bike while it is raining. Lots of people then emerge riding bikes with different coloured capes on. The next shot is then a birds eye view of the bikes riding round and round in a circle which has a good effect because of the colours. The sun then comes out and the BBC logo appears.
How is the target audience shown
There are a diverse use of coloured capes used within the video meaning that the colours are universal and meant for everyone, this also shows that the channel is also meant for everyone. Everyone is part of the circle and it draws a relationship with the viewers by showing that they’re all part of one group.
How does the ident reflect the channels corporate identity
The ident relates to the channels corporate identity as the there is a diverse use of of colours, this may represent the wide range of shows that are broadcast on the channel. Another way it reflects it is the use of a birds eye view. This may symbolise that the channel is higher in a social hierarchy than every othe channel as it is watched by many different audiences.
The purpose of the ident
The purpose of this ident is to convey to the audience what sort of channel they are watching. It also gives out information to the audience which is relevant to the channel for example different shows aired, timings, the logo and genuinely enlightens the audience to keep them well informed.
The length of this ident is 36 seconds long which is long for an ident however if an ident tells a good narrative which then engages the audience and includes all relevant information then it doesn’t matter if it is a few seconds longer than the average ident.
Simplicity / complexity of the ident
The ident is quite simple in all aspects for example the use of colours, the imagery and the shots. It is filmed from a birds - eye view which is quite effective.
Describing what happens in the ident
The ident starts off with a close up shot of a wheel and then the shot moves out becoming a wide shot of someone with a red cape riding a bike while it is raining. Lots of people then emerge riding bikes with different coloured capes on. The next shot is then a birds eye view of the bikes riding round and round in a circle which has a good effect because of the colours. The sun then comes out and the BBC logo appears.
How is the target audience shown
There are a diverse use of coloured capes used within the video meaning that the colours are universal and meant for everyone, this also shows that the channel is also meant for everyone. Everyone is part of the circle and it draws a relationship with the viewers by showing that they’re all part of one group.
How does the ident reflect the channels corporate identity
The ident relates to the channels corporate identity as the there is a diverse use of of colours, this may represent the wide range of shows that are broadcast on the channel. Another way it reflects it is the use of a birds eye view. This may symbolise that the channel is higher in a social hierarchy than every othe channel as it is watched by many different audiences.
The purpose of the ident
The purpose of this ident is to convey to the audience what sort of channel they are watching. It also gives out information to the audience which is relevant to the channel for example different shows aired, timings, the logo and genuinely enlightens the audience to keep them well informed.
Length
This ident of this ident is only 8 seconds long which is extremely short. The average ident usually lasts around 20-25 seconds. I dont think this ident is long enough as it does not leave enough time to include all information that needs to be broadcasted to viewers which defeats the point.
Simplicity / complexity of the ident
The ident itself is very simplistic as all that is featured is the nickelodeon logo. There is not any imagery or narrative behind the ident, it is most likely kept this simple due to the age of the target audience.
Describing what happens in the ident
During the ident, close-ups of the channel logo or shown being squashed down making the logo bounce then it shows it zoom out into a wide shot, the logo slowly rises up until you can see the channel logo appear fully on the screen at the end of the ident.
How is the target audience shown
The target audience isn’t shown very well in this ident as it is only a short clip of the logo. This ident is extremely simple which may be because of the ages of the target audience. Where the viewers are normally so young, they may not be attentive to the ident and get bored very easily therefore this is why Nickelodeon have kept the duration so short.
How does the ident reflect the channels corporate identity
In my opinion, this particular ident does not reflect the channels corporate identity very well, this is because there is no sound or information being broadcasted throughout the ident and there is also no story or imagery shown. They have branded their channel well and it is clear to the audience what channel they’re watching. It also helps them identify the channel just by seeing the logo.
What is the purpose of the ident
The purpose of the ident is to show the logo to the target audience so they know to associate this particular logo with the channel
This ident of this ident is only 8 seconds long which is extremely short. The average ident usually lasts around 20-25 seconds. I dont think this ident is long enough as it does not leave enough time to include all information that needs to be broadcasted to viewers which defeats the point.
Simplicity / complexity of the ident
The ident itself is very simplistic as all that is featured is the nickelodeon logo. There is not any imagery or narrative behind the ident, it is most likely kept this simple due to the age of the target audience.
Describing what happens in the ident
During the ident, close-ups of the channel logo or shown being squashed down making the logo bounce then it shows it zoom out into a wide shot, the logo slowly rises up until you can see the channel logo appear fully on the screen at the end of the ident.
How is the target audience shown
The target audience isn’t shown very well in this ident as it is only a short clip of the logo. This ident is extremely simple which may be because of the ages of the target audience. Where the viewers are normally so young, they may not be attentive to the ident and get bored very easily therefore this is why Nickelodeon have kept the duration so short.
How does the ident reflect the channels corporate identity
In my opinion, this particular ident does not reflect the channels corporate identity very well, this is because there is no sound or information being broadcasted throughout the ident and there is also no story or imagery shown. They have branded their channel well and it is clear to the audience what channel they’re watching. It also helps them identify the channel just by seeing the logo.
What is the purpose of the ident
The purpose of the ident is to show the logo to the target audience so they know to associate this particular logo with the channel